Salesforce and Jeena & Company join forces to accelerate AI-driven digital transformation

By Admin

13 Aug, 2025

Introduction
Salesforce, the world’s leading AI-powered CRM, has entered into a strategic partnership with Jeena & Company, one of India’s largest family-owned logistics and freight forwarding firms. This collaboration aims to fast-track Jeena & Company’s digital transformation journey, leveraging AI-enabled tools to enhance efficiency, customer engagement, and business growth.

First Phase: Implementing Salesforce Sales Cloud
In the initial phase, Jeena & Company will deploy Salesforce Sales Cloud to strengthen sales visibility, streamline engagement across its extensive logistics network, and provide real-time tracking of deal cycles. These improvements will help sales teams close deals faster, improve conversion rates, and boost overall business performance.

Unifying Customer Data with Customer 360
Using Salesforce Customer 360, Jeena & Company plans to consolidate customer data into a single integrated platform. This will enable the company to deliver personalized outreach, deepen customer relationships, and unlock recurring revenue opportunities by creating a more connected, data-rich experience for both customers and partners.

A 125-Year Legacy Meets AI Innovation
With over 125 years of leadership in freight and logistics, Jeena & Company is embracing the future by shifting from traditional legacy systems to intelligent, AI-powered workflows. This transformation will enable the company to offer more adaptive, insight-driven services, ensuring they remain competitive in the rapidly evolving logistics landscape.

Empowering India’s Logistics Sector
This partnership also highlights Salesforce’s ongoing commitment to strengthening India’s logistics sector. By providing AI-driven insights and advanced digital tools, Salesforce is helping logistics companies like Jeena & Company achieve greater operational efficiency, adaptability, and customer-focused growth.

Conclusion
The collaboration between Salesforce and Jeena & Company represents a milestone in the integration of AI within India’s logistics industry. By combining a century-old legacy with cutting-edge technology, the partnership is set to redefine how logistics businesses engage customers, manage operations, and drive success in the digital era.