Mark Zuckerberg teases Meta smart glasses with Oakley What’s coming on June 20?

By Admin

17 Jun, 2025

A new era in wearable tech is on the horizon. Meta, in a fresh collaboration with Oakley, is set to unveil a new line of smart glasses on June 20, signaling a sportier shift in its wearable technology portfolio. Teased recently on social media, this partnership builds on Meta’s momentum in the smart eyewear market, previously established through its Ray-Ban Meta glasses.

Meta x Oakley: A Glimpse into the Future

On Monday, Meta’s Chief Technology Officer Andrew Bosworth dropped a short teaser video revealing the logos of Meta and Oakley, but kept the actual product tightly under wraps. The buzz was further amplified when Meta CEO Mark Zuckerberg shared the teaser on his own channels, hinting at something big brewing between these two tech and style giants.

Adding to the hype, Oakley officially confirmed the collaboration via Instagram with the message: “The next evolution is coming on June 20.” A new, verified Instagram page titled “Oakley | Meta” has also been created to promote this joint innovation. The final frame of the teaser showcases both logos side by side, strongly reminiscent of the branding approach used for Ray-Ban Meta, suggesting continuity in design and functionality.

Building on the Ray-Ban Legacy

Meta’s journey in smart eyewear began with Ray-Ban Stories in 2021. These glasses featured audio speakers and a camera but lacked augmented reality (AR) features. The second-gen model, released in 2023 for $299, improved on those features with a higher-quality camera, upgraded audio, and an AI-powered assistant.

The new Oakley-Meta collaboration is expected to either introduce a third-generation model or repackage existing specs in a new performance-driven frame. Targeted toward Oakley’s core market athletes and outdoor enthusiasts this new product may lean more into functionality for sports and rugged environments.

Oakley and Ray-Ban: A Shared DNA

Both Oakley and Ray-Ban fall under the umbrella of EssilorLuxottica, a powerhouse in the global eyewear industry. This shared ownership has made Meta’s new partnership with Oakley a natural evolution in its strategy to diversify and specialize its wearable offerings.

A January Bloomberg report hinted that the Oakley-Meta glasses might be based on the Oakley Sphaera model, featuring a centrally located camera. This is a shift from the Ray-Ban Meta design, where the camera is placed on the edge, possibly enhancing field-of-view alignment and user experience for activities like biking, skiing, or hiking.

What Can We Expect on June 20?

As the official reveal date approaches, speculation grows about the potential features of these smart glasses. Could we see enhancements in AI functionality, audio output, camera resolution, or hands-free interaction? Will the glasses be tailored strictly for sports and performance, or also cater to a broader lifestyle segment?

Regardless of the final specs, this collaboration cements Meta’s position as a serious player in the next generation of wearable digital experiences, bridging the gap between technology and active living.