Mahindra XEV 9S could dent XEV 9e sales numbers, launch on November 26

By Admin

25 Nov, 2025

Mahindra is gearing up to expand its Born Electric lineup with the launch of its third electric SUV, the Mahindra XEV 9S, set to debut in India on November 26. Positioned as a more practical and family-oriented alternative to the popular XEV 9e, the new XEV 9S is expected to make a serious impact not just on rivals like the Hyundai Creta Electric, Tata Harrier EV, and BYD eMax 7, but also on Mahindra’s own EV portfolio.

With the BE 6 and XEV 9e together achieving over 30,000 units in just seven months and the XEV 9e alone accounting for 59% of these bookings Mahindra is confident that the XEV 9S will continue this strong momentum.

A More Practical Alternative to the XEV 9e

The Mahindra XEV 9S comes as a more traditional SUV alternative to the coupe-styled XEV 9e. It adopts signature boxy styling, resembling a fully electric iteration of the XUV700, making it an ideal choice for those who prefer a conventional SUV design over a sportier coupe shape.

With a seven-seater layout and a more family-friendly approach, the XEV 9S aims to attract buyers who found the XEV 9e’s aggressive design less practical for daily use.

Key Expectations: What the XEV 9S Offers

Exterior

• LED projector headlamps
  
  

• LED DRLs
  
  

• LED taillights
  
  

• Sporty aero alloy wheels
  
  

• Chunky bumpers with skid plates
  
  

• Powered tailgate with gesture control
  
  

Interior

• Dual-spoke illuminated steering wheel
  
  

• 12.3-inch digital driver display
  
  

• 12.3-inch centre infotainment touchscreen
  
  

• 12.3-inch passenger infotainment touchscreen
  
  

• Ventilated & massaging front seats
  
  

• Sliding second-row seats
  
  

• Multi-zone climate control
  
  

• Multiple wireless chargers
  
  

• 16-speaker Harman Kardon audio system
  
  

• Panoramic sunroof
  
  

• Head-up display
  
  

• Remote parking functionality
  
  

Safety

• 7 airbags
  
  

• ABS with EBD
  
  

• ESC
  
  

• Level 2 ADAS
  
  

• 360-degree surround view camera
  
  

• TPMS
  
  

Powertrain

• INGLO EV architecture
  
  

• 59 kWh & 79 kWh battery pack options
  
  

• 542 km – 656 km claimed range
  
  

• Rear-wheel drive (RWD) setup
  
  

Key Rivals

• Tata Harrier EV
  
  

• Hyundai Creta Electric
  
  

• BYD eMax 7
  
  

What the XEV 9S Promises

The Mahindra XEV 9S promises to deliver a bold, masculine, and practical SUV experience, building on the design DNA of the XEV 9e and BE 6. The triple-screen layout, premium materials, advanced comfort features, and modern safety tech position it as a strong contender in India’s fast-growing EV SUV category.

Its spacious cabin, seven-seat layout, and family-first orientation could make it a favourite for long-distance and urban users alike.

Why the XEV 9S Could Dent XEV 9e Sales

While the XEV 9e is already a hit among EV buyers, its coupe-like styling and aggressive design may not appeal to everyone. The XEV 9S, with its more conventional SUV stance, is likely to attract buyers who want practicality without compromising on performance and features.

A key factor is that the XEV 9S offers seven seats, compared to the five-seat XEV 9e. For many families, this alone could be a deciding factor.

However, the extent to which the XEV 9S impacts XEV 9e sales will depend heavily on pricing and specification differences. While early speculation suggests a potential overlap in demand, real market impact will only be visible a few months post-launch.

Conclusion

The Mahindra XEV 9S is all set to strengthen the company’s Born Electric lineup. With its practical design, advanced features, spacious interiors, and strong performance expectations, it stands poised to challenge not only its rivals but also potentially the popularity of the XEV 9e.