Google rolls out Gemini 2.5 Pro in Search, adds deep search and AI-powered business calling

By Admin

18 Jul, 2025

Google is taking a major leap forward in integrating AI into everyday search experiences. With the official rollout of Gemini 2.5 Pro and a powerful new feature called Deep Search, the company is redefining how users interact with its search engine. These advanced tools are initially available to Google AI Pro and Ultra subscribers in the US, offering capabilities that go far beyond traditional keyword-based queries.

Gemini 2.5 Pro: Smarter, Faster, More Capable

Starting this week, users subscribed to Google’s AI Pro and Ultra plans can access Gemini 2.5 Pro directly within AI Mode in Search. This upgraded model has been fine-tuned to handle complex reasoning tasks, advanced math problems, and coding queries. It not only offers highly detailed and accurate responses but also provides helpful links for those who want to dive deeper into their topics of interest.

Users can choose Gemini 2.5 Pro from a drop-down menu within AI Mode, while the standard AI model will continue to address everyday questions and simpler tasks. This flexibility allows users to switch between AI models based on the complexity of their needs.

Deep Search: AI That Thinks Like a Researcher

To further empower users, Google is rolling out Deep Search, a groundbreaking tool powered by Gemini 2.5 Pro. Designed to function like an AI researcher, Deep Search can conduct hundreds of individual searches, analyze information from multiple sources, and deliver fully-cited, comprehensive reports all within minutes.

This feature is being hailed as Google’s most advanced research tool to date, making it easier for professionals, students, and knowledge seekers to compile information on complex topics without spending hours piecing things together themselves.

Both Gemini 2.5 Pro and Deep Search are available through Google’s Labs programme, allowing early adopters to test and provide feedback on these experimental features.

AI-Powered Business Calling: Search That Takes Action

Beyond just information, Google is introducing a revolutionary new capability AI-powered business calling through Search. This agent-like feature enables Search to call local businesses on behalf of users to check for service availability, pricing, and appointment scheduling.

For instance, if you search for “pet groomers near me,” you’ll now see an option to “Have AI check pricing.” Once selected, Google’s AI will contact nearby businesses, collect relevant details, and present them back to you in a clean summary saving you time and simplifying the decision-making process.

This feature is currently rolling out to all Search users in the US, with enhanced functionality and higher usage limits provided to AI Pro and Ultra subscribers. Importantly, local businesses maintain full control over their participation through their Google Business Profile settings.

Final Thoughts

With the rollout of Gemini 2.5 Pro, Deep Search, and AI-powered business calling, Google is moving beyond traditional search paradigms and transforming Search into an interactive, intelligent assistant. These innovations not only enhance productivity and decision-making but also mark a pivotal step in making AI more accessible and useful in everyday life.

As these features evolve and expand globally, one thing is clear the future of Search is not just about finding information, but intelligently acting on it.