ChatGPT Go subscription launches in India at ₹399 with UPI payments support

By Admin

19 Aug, 2025

OpenAI has officially launched a new subscription tier called ChatGPT Go in India, priced at just ₹399 per month. The plan is designed to make ChatGPT more accessible for everyday users by offering enhanced features at a fraction of the cost of the Plus plan.

Affordable AI Access for Indian Users

The ChatGPT Go plan introduces higher usage limits, file uploads, image generation, and extended memory compared to the free tier. Specifically, it provides 10× higher message limits, 10× more image generations, 10× more file uploads, and double the memory length. This makes it an attractive choice for students, freelancers, and professionals who often find the free plan restrictive but may not require the full suite of features available in the Plus or Pro plans.

India-First Rollout

Nick Turley, Vice President and Head of ChatGPT, announced that India is the first country to experience this rollout before it expands globally. He emphasized that affordability and local payment support have been among the most requested features from Indian users needs that this new plan directly addresses.

Simplified Payments with INR and UPI

Another key update is the shift to Indian rupee (INR) pricing across all subscription tiers. Users in India will now see subscription fees displayed in rupees, eliminating confusion caused by currency conversions. For the first time, OpenAI has also enabled UPI payments, India’s most widely used digital payment method, making subscriptions seamless and accessible for millions.

Subscription Tiers Now Available in India

ChatGPT now offers four subscription tiers in India:

• Free Plan – Limited usage
  
  

• Go Plan – ₹399 per month
  
  

• Plus Plan – ₹1,999 per month
  
  

• Pro Plan – ₹19,999 per month
  
  

The Go plan bridges the gap between Free and Plus, giving users enough capacity for real-world productivity without the high subscription costs.

Expanding AI Adoption in Cost-Sensitive Markets

The India-first rollout highlights OpenAI’s broader strategy to encourage AI adoption in emerging, cost-sensitive markets. By combining affordability with accessibility, OpenAI aims to empower not just enterprises but also individuals, students, and creators to use generative AI tools for learning, creative projects, and professional tasks.

What It Means for Everyday Users

With ChatGPT Go, users can enjoy fewer interruptions due to usage caps, smoother workflows, and more creative freedom. Whether it’s drafting detailed documents, generating images, or uploading files for analysis, the plan ensures a balance between cost and performance.

Conclusion

The launch of ChatGPT Go at ₹399 with UPI payments support marks a significant step toward democratizing AI in India. By lowering costs and removing payment barriers, OpenAI has created a practical option for millions of users. India now serves as the testbed for a new global strategy, and user feedback here will likely shape how ChatGPT Go expands to other countries.